Who We Are
Purple Digital is a UK digital agency registered under company number 12512715. For data protection purposes, Purple Digital is the controller of the personal data described in this policy unless we tell you otherwise.
You can contact us at hello@purpledigital.co.uk, by calling 01782 390090, or by writing to Second Floor, 4 Ridge House, Ridge House Drive, Festival Park, Stoke-on-Trent, ST1 5SJ.
Personal Data We Collect
We may collect and use the following categories of personal data:
- Contact details, such as your name, email address, phone number, organisation and postal address.
- Enquiry information, including the service you are interested in and anything you include in a message.
- Client and project information, such as briefs, contracts, billing details, website content, brand assets, support requests and access details you choose to share with us.
- Website and technical information, such as IP address, device type, browser type, pages visited, security logs and information collected by cookies or similar technologies described below.
- Marketing preferences and records of whether you have opted in, opted out or asked us not to contact you.
Please do not send us special category data, such as health, biometric, political, religious or trade union information, unless we specifically ask for it and explain why it is needed.
How We Use Personal Data
We only use personal data where we have a lawful basis under UK data protection law. The main ways we use personal data are set out below.
Swipe sideways to view all columns.
| Purpose | Examples of data used | Lawful basis |
|---|---|---|
| Responding to enquiries and preparing proposals | Name, contact details, organisation, project details and messages | Legitimate interests and steps before entering into a contract |
| Providing website, branding, SEO, marketing, hosting and support services | Client contacts, project files, access details, service history and communications | Contract and legitimate interests |
| Managing accounts, invoices, records and legal obligations | Billing details, contracts, payment records and correspondence | Contract, legal obligation and legitimate interests |
| Operating, securing and improving this website and our services | Technical logs, device data, website usage data and feedback | Legitimate interests |
| Sending relevant business updates or marketing | Business contact details, marketing preferences and communication history | Consent where required, or legitimate interests for appropriate B2B communications |
| Handling complaints, disputes or regulatory requests | Contact details, account records, communications and evidence needed to respond | Legal obligation and legitimate interests |
How Long We Keep Personal Data
We keep personal data only for as long as we need it for the purpose it was collected, including to meet legal, accounting, reporting and dispute-handling requirements.
- Enquiries are usually kept for up to 24 months after our last contact, unless they become client records.
- Client, contract and accounting records are usually kept for up to seven years after the end of the relationship.
- Project files, access details and support records are reviewed and deleted or returned when they are no longer needed.
- Marketing records are kept until you unsubscribe or ask us to stop contacting you.
- Website security logs are kept for a limited period unless needed to investigate misuse, fraud or security incidents.
How We Protect Personal Data
We use appropriate technical and organisational measures to protect personal data, including access controls, secure systems, supplier due diligence and internal handling procedures. No website, email or online service can be guaranteed to be completely secure, so please take care when sending confidential information.
Your Rights
Under UK data protection law, you may have the right to ask us for access to your personal data, correction of inaccurate data, erasure, restriction, portability, or to object to certain uses of your data. Where we rely on consent, you can withdraw it at any time.
You also have the right to complain to the Information Commissioner's Office. You can contact the ICO at ico.org.uk/make-a-complaint. We would appreciate the chance to deal with your concern first, so please contact us using the details below.
Marketing Communications
We may contact business contacts about services that are relevant to their organisation. We will follow UK data protection law and the Privacy and Electronic Communications Regulations when sending electronic marketing. You can opt out at any time by using the unsubscribe option in our messages or by contacting us.
Third-Party Links And Embedded Content
This website may link to or embed content from third-party websites, including map providers, social media platforms and client websites shown in portfolio previews. Those third parties have their own privacy and cookie practices, and we are not responsible for their websites.
Changes To This Policy
We may update this policy from time to time to reflect changes in our website, services, suppliers or legal obligations. The latest version will be posted on this page.
Contact Us
For privacy questions or requests, contact Purple Digital at hello@purpledigital.co.uk or call 01782 390090.